Light up your eyes. This super-longwearing, super-glowy shadow was created for all-day play. It’s waterproof, waveproof, poolproof, beachproof, sweatproof, exercise-proof and positively red carpet-proof. The soft, flexible wand applicator makes for easy shading, lining and blending. Silky and smudge-resistant, the cream is infused with conditioning ingredients like Coconut Oil, Olive Oil and Mango Seed Butter. Perfectly tuned to the LA style of toned-down hues and dewy finishes, these natural/neutral shades are luminous and reflective, building from barely there to full-coverage flair. Like a true star in the making, your eyes will mesmerise every time.

Tip: Double up for instant glamour. Apply LA Sand all over the eyelids and under the brows, then LA Sunset just in the creases. The pretty shades create a sophisticated look that’s totally LA.